Solar panel manufacturer SolarWorld has cleverly turned Sarah Palin’s famous “Drill, baby, drill!” on it’s head with a “Shine, baby, shine” campaign to sell the company’s solar panels, and has hired actor Larry Hagman (formerly oil tycoon JR Ewing on TV’s Dallas many years ago).
These days, he’s pitching solar energy with a new slogan — “Shine, baby, shine,” — soon to air on a television near you.
Hagman is the face of a new ad campaign for SolarWorld, the German company making solar cells in Hillsboro. He admits the slogan is a jab at Sarah Palin‘s “Drill, baby, drill,” refrain during the 2008 presidential campaign.
So, while SolarWorld has hire Hagman to promote the (pardon the pun) sunny phrase “Shine, baby, shine”, Hagman has a private (again, pardon the pun) darker message to accompany the clever cuteness of his company’s new slogan that is more like “Scare, baby, scare”:
“‘Shine, baby, shine’ is an inexhaustible source of energy,” said Hagman, who plans to address the Intersolar trade show today in San Francisco. “When affordable oil gives out, we’re in real trouble — I mean the collapse of civilization, within 15 to 20 years.”
Pathetic. These people just cannot resist the urge to resort to alarmism to achieve their profits and political power.
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